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Boasting over 3 million followers across its social platforms, AS Beauty’s addition of its fellow cruelty-free brand will maximize its audience base.
February 3, 2022
By: Lianna Albrizio
Associate Editor
AS Beauty has acquired cosmetics brand Cover FX. Its fourth major acquisition since 2019, the purchase will increase the parent company's size by 20% and is expected to boost overall revenue by 40% by 2023. Cover FX joins digital-first brands Laura Geller Beauty, Mally Beauty, and Julep Beauty, which generate over one-third of sales on their direct-to-consumer websites. In addition, AS Beauty maintains strong storefronts on Amazon, which are helmed by an in-house team that delive...
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